Brocklehursts Rewards Terms & Conditions

Effective from: 13 November 2026

Brocklehursts Rewards is our way of thanking you for shopping with us. Earn points on eligible purchases and selected activities, then exchange your points for discounts online and in our Bakewell stores.

The programme is operated by John Brocklehurst Manufacturing Limited, trading as Brocklehursts (“we”, “us” and “our”).

1 The essentials

• Membership is free.
• Earn at least 1 point for every £1 of eligible spending, with higher rates for Manor and Estate members.
• Exchange points for £5, £10, £20, £50 or £100 discounts, subject to the minimum spends in section 6.
• Use one loyalty reward per order, up to a maximum discount of £100.
• Loyalty rewards cannot be combined with other discount codes or order, product or shipping discounts.
• Minimum spends are £50 for £5 off, £100 for £10 off, £200 for £20 off, £500 for £50 off and £1,000 for £100 off.
• Your points balance expires after 365 consecutive days without an eligible points-earning activity or points redemption.
• New discount codes expire 365 days after they are issued. Points spent on an unused code are not automatically returned when it expires. Previously issued codes retain their original conditions, as explained in section 7.

2 Your rewards account

Use the same customer details when shopping online and in store so that purchases can be linked to your rewards balance.

Guests may earn points on eligible purchases, but must create a customer account to redeem them online. When shopping in store, please ask our team to find your rewards account before completing your purchase.

Keep your account details accurate and your login secure. Please contact us if a purchase or points award appears to be missing.

You do not need to subscribe to marketing emails to participate. You may unsubscribe from marketing at any time without ending your rewards membership.

Points and rewards are for your personal use. They cannot be sold, transferred between customers or exchanged for cash. Please do not create additional accounts to obtain repeated joining or other one-off rewards.

3 Earning points on purchases

The standard earning rate is 1 point for every £1 of eligible spending.

Eligible spending is calculated after discounts. VAT is included where charged. Delivery charges are excluded. Amounts paid using gift cards or store credit are excluded from the points calculation, and purchases of gift-card products do not earn points.

Full-price and sale merchandise can earn points. Where an item is reduced, points are based on the eligible amount actually paid, rather than its original price.

Purchase points are awarded once the order is recorded as fulfilled. There is no minimum purchase amount or additional waiting period for earning these points, although processing may take time.

Made to measure items

Made-to-measure items do not qualify for earning any loyalty points, including purchase points, VIP multiplier points or promotional purchase points. In an order containing both made-to-measure and other items, only the eligible spending on the other items can earn points.

Points may include fractions. The balance displayed in your account may be rounded for presentation.

Returned, refunded or cancelled purchases may require an adjustment, as explained in section 8.

4 Other ways to earn

The following are the base awards. Manor and Estate multipliers apply to account creation, newsletter subscriptions and reviews. Birthday rewards are fixed at 200 points for every tier.

Account-creation and newsletter-subscription awards are each limited to once per customer for the lifetime of the account. Email confirmation is required for the account-creation reward. Repeatedly creating accounts or unsubscribing and resubscribing does not create an entitlement to additional awards.

Reviews

Review rewards are available only to verified purchasers who submit an eligible product review through Growave Reviews. You may leave one review per product and receive up to five review rewards per 365-day period across your account. Rewards are issued after the review is published. Reviews must reflect your genuine experience. The reward does not depend on a positive rating: honest critical feedback is equally welcome.

Duplicated, fabricated or otherwise ineligible reviews do not qualify for additional rewards.

Birthdays

Register your correct date of birth in the Rewards area of your account. Birthday points are awarded once per calendar year on your birthday.

If you register your birthday after it has passed, your next birthday award will be due the following year. If you enter it on your birthday, the award can be issued that day. Contact us if you need to correct your date of birth.

Paddock, Manor and Estate members each receive 200 birthday points. VIP multipliers do not increase this award. There is no additional birthday purchase multiplier.

Any additional promotional earning opportunities will state their qualifying conditions and dates when offered.

5 VIP tiers

Your tier is based on qualifying spending recorded against your customer account during the most recent 365 days. This is a rolling period, not a calendar year or lifetime total. As older purchases fall outside that period, your tier can move down as well as up.

The Manor multiplier is 1.25 and the Estate multiplier is 1.5. They apply to eligible purchase points and the account-creation, newsletter and review awards while you hold that tier. Birthday rewards remain fixed at 200 points. Your account shows your current tier and points balance.

Tier-entry awards are separate from purchase points and are awarded only once for each tier. Moving down and later returning to the same tier does not earn that tier-entry award again. Refunds, returns and corrections may affect your qualifying spending and tier. A tier downgrade does not itself remove your existing points balance or previously awarded tier-entry points; normal expiry and corrections still apply.

6 Redeeming your points

Choose a reward in the Rewards area of your account or ask our store team for help.

Points are deducted when you exchange them for a reward, rather than when you later use the discount.

You may use one loyalty reward per order, with a maximum loyalty discount of £100. You can obtain further rewards for future orders if you have enough points.

Rewards are available online and in store. Rewards can be used across all brands and collections, including sale merchandise. A reduced selling price is different from an additional discount code or automatic promotional discount: rewards cannot be combined with the latter.

Rewards cannot be combined with other order, product or shipping discounts. Each reward requires the minimum purchase shown above, so the reward is no more than 10% of that qualifying purchase amount. This is a fixed pound discount, not a 10% discount on every order. For example, a £100 reward on a £1,200 qualifying purchase still gives £100 off.

Choose your reward carefully. There is no automatic facility to turn an unused reward back into points. If you select a reward by mistake or cannot use it, contact us for assistance.

The minimum purchase amount is the total price of eligible goods including VAT, excluding delivery charges, before the loyalty discount is applied. Loyalty discounts reduce the price of goods only and do not reduce delivery charges. For example, £50 of eligible goods including VAT qualifies for a £5 reward. With delivery of £4.95, the total payable after the reward is £49.95.

7 Points and reward expiry

Your entire points balance expires after 365 consecutive days without a qualifying points-earning activity or points redemption.

Each qualifying activity or redemption restarts that 365-day period for your remaining balance. Simply logging into your account or browsing our website does not earn points.

We aim to send reminders 30 days and 7 days before your points expire, using the contact details held for your account. Please keep those details up to date. Contact us if you believe points have expired incorrectly.

Discount-code expiry is separate from points expiry. New £5, £10, £20, £50 and £100 codes expire 365 days after issue. Earning more points or redeeming another reward does not extend an existing code’s validity. We aim to send code-expiry reminders 30 days and 7 days before expiry. Points exchanged for an unused code are not automatically refunded when it expires. Contact us if a code expires or fails because of an error.

Discount codes already issued will be honoured under the conditions that applied when you exchanged your points for them. We will not retrospectively impose the new minimum spends or 365-day expiry on an existing code. If your code was issued without a minimum spend or expiry date, those original conditions continue to apply. New codes are subject to the conditions shown when you exchange your points. If an existing code does not work in accordance with its original conditions, please contact us for help.

If you earned points before these changes and are concerned about how the new redemption conditions affect you, please contact us. We will review your circumstances individually, taking account of the conditions under which the points were earned and the effect of the changes. An exception is not automatic, and we will explain the outcome of our review. This does not affect your statutory rights or the protection for discount codes already issued.

8 Returns, refunds and exchanges

Your statutory rights and our applicable returns policy are unaffected by rewards membership.

Where a purchase is refunded or cancelled, we will adjust the points earned to reflect the eligible spending you retain. For a partial return, the adjustment should relate to the returned items or refunded amount.

An exchange does not entitle you to earn points twice on the same spending. If you pay extra for a replacement item, that additional eligible spending can earn points. If money is refunded, the corresponding points may be removed.

If a technical error awards extra points during an exchange, we will review and correct the award fairly under section 9.

A cash refund reflects the amount actually paid for the returned goods after discounts, together with any further amount required by law. Loyalty points and discounts are not refunded as cash.

If you receive a full or partial refund for a purchase made using a loyalty reward, the points exchanged for that reward will not be restored and no replacement reward will be issued. This does not affect any restoration or other remedy required by law. Where the refund results from our error, we will restore the points attributable to the refunded goods or provide an equivalent replacement reward. Points earned on returned goods will also be removed to reflect the eligible spending you retain.

We will not deduct the cash value of a disputed points adjustment from a statutory refund.

9 Mistakes, misuse and account queries

Please contact us if your balance, tier or reward appears incorrect.

We may correct duplicate or mistaken awards and reverse points associated with refunded purchases. We will explain any material reduction, provide the relevant calculation and give you an opportunity to query it.

A customer who receives an incorrect award through a system error will not be treated as having acted dishonestly merely because the award appeared in their account.

Where there is reasonable evidence of deliberate misuse—such as fabricated reviews, false birthday details or repeated accounts created to obtain duplicate benefits—we may temporarily restrict the affected rewards while investigating.

Any action will be proportionate. We will explain the outcome and provide a way to challenge it. An unrelated, legitimately earned balance will not automatically be forfeited.

10 Changes to the programme

We reserve the right to amend the programme, including earning rates, qualifying activities, tier criteria and rewards, where reasonably necessary to reflect changes in operating costs, address fraud or misuse, maintain the financial sustainability of the programme, or meet legal, security or technical requirements.

Where a change materially disadvantages existing members, we will give reasonable advance notice, explain its effect and provide fair arrangements for points already earned. The notice and arrangements will reflect the nature and impact of the change.

Changes that benefit members or do not materially disadvantage them may take effect immediately. Where urgent legal or security requirements make advance notice impracticable, we will explain the change as soon as reasonably possible.

Discount codes already issued will continue to be honoured under their original conditions. Members may leave the programme at any time.

If we close the programme, we will give reasonable advance notice and a fair opportunity to use accumulated benefits, with arrangements for balances below the usual redemption thresholds.

11 Leaving the programme

You may ask us to close your rewards membership at any time. Before closure, we will explain what will happen to your remaining points and unused rewards.

Unsubscribing from marketing emails does not close your rewards membership.

12 Your information

We use your customer details, purchase history and rewards activity to administer the programme. If you provide your date of birth, we use it to administer birthday rewards.

Shopify and Growave support the operation of the programme. Our Privacy Policy explains how we handle personal information and how to exercise your rights.

Read our Privacy Policy.

13 Contact and your rights

For help with points, rewards, returns or these terms, contact:

Email: sales@brocklehursts.com

Telephone: 01629 812089

Post: Brocklehursts, The Beeches, Matlock Street, Bakewell, Derbyshire, DE45 1EE

These terms do not exclude or restrict your statutory consumer rights or your right to seek independent advice or bring a claim in a court available to you under applicable law.